Friday, January 22, 2010

In India, Facebook Uses Google AdWords To Leapfrog Orkut

Different territories demand different marketing approaches. Google, for instance, has been spotted taking the unusual route of promoting their search engine and Chrome browser with print advertising campaigns in India and The Netherlands, respectively.

And now a reader informs us that Facebook is buying Google ads on the search giant’s India portal ( You can see some examples embedded in this post or on our tipster’s blog.

It’s impossible to determine if this is new, but perhaps Indian TechCrunch readers can tell us if these just started popping up or if they’ve been running for a while. I’ve been trying out searches for people on a couple of other country portals but haven’t seen any Google AdWords campaigns from Facebook at first glance. We’ve contacted Facebook for more information.

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