Wednesday, July 9, 2008

Programmers in India prefer Google''s Orkut

Posted by Elinor Mills 7 commentsGoogle''s Orkut social network isn''t just big in Brazil. It''s also popular in India, especially among software developers. Despite Facebook''s efforts to promote that social network as the platform of choice for third-party application developers, Orkut is used by twice as many software programmers in India than either Facebook or MySpace, according to an Evans Data survey of more than 300 developers in India. Software programmers in that country are heavy users of social networks in general. Seventy-three percent of those surveyed said they had used Orkut, compared with 35 percent for Facebook and 32 percent for MySpace. "Capturing mindshare with developers in fast-growing emerging development markets like India and Brazil gives them (Google) a strategic advantage going forward in further cultivating this very important community," Evans Data Chief Executive John Andrews said in a statement.

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